Alltru Identity

 In the Fall of 2019, 1st Financial Federal Credit Union established new growth goals of nearly tripling their membership by the year 2029. Realizing the name and brand was quite institutional and didn’t tell the story of their membership, employees or mission. The story that they had been trying to tell anyone who would listen for fifty-two years.

I had the opportunity to help lead the development of the new brand with the help of a small in-house team from concept to reality.

 

“Alltru is a name that reflects the collective ownership and demonstrates shared integrity. We are all in this together, just as we always have been. Just as we always will be. When you succeed, so do we, and our shared success builds a better community for us all.”

- Carol Minges, CEO

 

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